Found It.

How we track UK high-street sales

Where our prices come from, how often they update, and what the freshness badge means.

Every product you see here comes from retailer product data, not manual entry. On each sync we pull the current price, the previous price, the discount, availability and the sizes listed, then organise everything into one standard set of categories so different brands can be browsed side by side.

Each item records when its price was last confirmed, and the badge in the header shows the time of the most recent full sync. If our data for an item is older than 48 hours we treat it as stale: it gets pushed down the rankings automatically, and items that disappear from a retailer's data are removed from the site rather than left up at a wrong price.

We rank listings by deal quality rather than novelty: how deep the discount is, whether sizes are actually in stock, and how recently the price was checked. Discounts under 30% are excluded from our headline sections because a token reduction isn't really a sale.

One honest caveat: retailer prices can change between our syncs, and a retailer's website is always the source of truth. The final price you pay is the one shown at checkout on the retailer's own site — we link you straight there and never handle the purchase ourselves.

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