How our deal ranking works

Nothing on this site is hand-picked and no placement is paid for. Every list — the homepage sections, brand pages, category pages and search results — is ordered by a deal score computed the same way for every item, from data alone.

The score starts with the discount percentage, then adjusts for reality: items fully in stock get a boost, items down to their last size or two get pushed down, prices confirmed within the last 24 hours rank above older ones, and higher-value categories like coats and boots get a small nudge because a deep cut on a £120 coat is a rarer event than on a £6 top.

Our catalogue has a simple inclusion rule: the product must have a valid current reduction in an authorised participating-retailer feed. Homepage sections can emphasise new arrivals, affordable price points or deeper reductions, while the main sale view keeps the full eligible edit available.

The result is that the same rules run whether we track five hundred items or fifty thousand — and when you disagree with the ranking, the sort control switches to plain price or newest-first, which are exactly what they say.